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Marketing mix is essential because the variables involved can be controlled by the firm to the target segment giving the firm some power over what product or service to present, at what price, how much promotion to conduct, and at which locations to present the product or service. I researched three different sources to help understand all four elements of the marketing mix and how much impact they have on the development of an organization's marketing strategy and tactics. The organization I choose to help demonstrate how marketing mix is used in real work environment is JcPenney, a retail department store company...
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