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We will examine the elements of the marketing mix individually and what they mean as well as identifying an organization such as Abercrombie & Fitch, a retail clothing chain store, whose marketing strategies and tactics are based upon their own marketing mix.
Let us begin with the first element of the marketing mix; Product. “Product may involve a physical good, a service, or a blend of both. Keep in mind that Product is not limited to physical goods” (McCarthy, 2004). Product can include but not be limited to: physical goods, services, features, benefits, quality level, accessories, installation, instructions, warranty, product lines, packaging and branding...
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