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the whole customer experience e.g. a visit to Disney World)" (Marketing Teacher, 2000). The marketing mix is a very important aspect of any marketing strategy and contains "the controllable variables the company puts together to satisfy the selected target group" (Perreault and McCarthy, 2004, Ch 2).
The Product is the need satisfying item or service which the company provides to the consumer. After a period of development the product is introduced into the market; it gains more and more customers as it grows; "eventually the market stabilizes and the product becomes mature; then after a period of time the product comes up against some of superior its competitors, and it may go into decline and is eventually be withdrawn from the market if it cannot withstand the competition" (Marketing Teacher, 2000)...
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