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Planning, implementation, and control are basic jobs of all managers. In the planning job, managers set guidelines for the implementing job and specify expected results. They use these expected results in the control job to determine if everything has worked out as planned. The link from the control job to the planning job is especially important. This feedback often leads to changes in the plans or to new plans. Marketing managers cannot be satisfied just planning present activities. Markets are dynamic. Consumers' needs, competitors, and the environment keep changing. The job of planning strategies to guide a whole company is called strategic management planning (Perreault, et al 2004)...
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Common topics in this essay:
- AE target market
- As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
- How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.
- how is market segmentation used in target marketing?
- Identifing Market Segments And Target
- Marketing At The Vanguard Group
- Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment
- Marketing issues:Green Marketing and Market Entry
- Segmentation and Target Market
- Target Market
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