marketing mix

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Title: marketing mix

Essay Details:

Subject: Business

Author: Miguel L

Date: August 4, 2013

Level: University

Grade: A

Length: 7 / 1969

Essay text:

Current trends are towards shortening the chain of distribution. In the past many firms have been what could have been described as product-oriented. They produced a product and spent their energies marketing this product. There was little flexibility for individual customers or segments of the market. Firms now tend to be market-oriented. This means that they are flexible and adaptable to the demands of the market. They aim to change the product as necessary to satisfy their customers. I think with my coca-cola hooded sweatshirt I am going to be a bit product-oriented and a bit market-oriented, to try to get the best out of it...

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