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A customer buys a product, and a consumer uses it. Sometimes these are one and the same, as an industrial firm can also be a customer and a consumer. For example, British Airways might buy aeroplanes from British Aerospace, so it is a customer. It won't sell on the planes to another buyer, as BA needs the planes to provide its service, so it is also a consumer. Sometimes a wide product range covers both (Mercedes produce lorries for haulage companies, and cars for domestic use).
More commonly, there will be a number of sellers forming a chain of distribution. For example, a gold mine may sell gold to a jewelery manufacturer, who in turn will sell on rings to wholesalers and retailers, before we get to buy them in the high street...
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