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"The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place, product, and promotion" (Marketing Teacher). In other words, "Marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." By using variations of these four components a company has the ability to reach multiple consumers within the target market" (Lake, Developing).
The most common variables used in constructing a marketing mix are price, promotion, product and distribution (also called placement or often referred to as the four Ps)...
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