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People may only understand marketing as putting a product or service into a neat little package and selling the product to a consumer. According to the American Marketing Association "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customers relationships in ways that benefit the organization and its stakeholders" (Anonymous, 2004). Over the years I have worked very closely with the marketing department at my previous employer and these conceived perceptions are not what marketing is about. Peter Drucker says it best "Marketing and innovation are the two chief functions of business...
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