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Many hotel's have more than just one product or service to sell to the public so creativity plays a big part on how one will decide to best sell the hotel. A hotel's “product” includes rooms, banquets, catering and specialty shops and services such as restaurants and day spas. The Historic Mission Inn in Riverside, California is a great example of a hotel marketing all of it's products as a previous employee of the company I have seen and participated in marketing their products. The hotel is not part of a chain so the branding required some decision making, the owner wanted to appeal to the locals who have long recognized property as a landmark but also wanted to appeal to the business and leisure travelers...
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