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Products are the things that organizations sell to people (ABC’s of Small Business, 1999-2003). This area is concerned with creating the right product or service for the target population. The product or service should satisfy the need of the target population. For this reason, it is very important to know the wants and needs of the target population.
The second p in the marketing mix stands for place. “Place is concerned with all the decisions involved in getting the “right” product to the target market’s Place” (Perreault & McCarthy, 2004, Ch 2, Pg 39). This is how an organization gets it product to the customer...
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