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The company must also understand the needs of the customer, then create marketing strategies that will satisfy the demand. The marketing mix should also meet or exceed the goals of that company.
Product is the element in the marketing mix that will define to the target customers what about the company's product that meets the customer's needs (Kotler & Keller, 2006). This particular area of the marketing plan is where the company would determine if they will be offering a physical product or service. In additon, the company, will in this area, decide how to brand the product, if there will be any warranties, and the way the product will be packaged (Kotler & Keller, 2006)...
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