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Essay text:
What is your Unique Selling Point (USP) - the thing that makes you different to other retailers?
Product
In this case, the core product would be the hairdressing service that you are providing. You need to consider the image that you are trying to portray and where you want to be in terms of the market – who is your salon aimed at? Maybe young fashion conscious women aged 16+ if you want to be able to demonstrate flair of creativity, or rich middle aged men and women if you want to have a firm foundation of income and clients. You may want to consider brushing up your own hairdressing skills, as techniques and styles may have changed considerably while you have been out of the workplace...
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