Marketing Mix

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Title: Marketing Mix

Essay Details:

Subject: Business

Author:

Date: February 10, 2016

Level: University

Grade: A

Length: 4 / 902

Essay text:

The term Marketing Mix refers to “the four Ps” of marketing which are product, price, place, and promotion (Kotler & Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer then create marketing strategies that will satisfy the demand. The marketing mix should also meet or exceed the goals of that company (Kotler & Keller, 2006). The marketing mix is the parameters that a marketing manager can control, subject to internal and external constraints of marketing environment. The goal is to generate a positive response from the target market (NetMBA, 2007)...

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