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Essay Details:
Essay text:
The 4 P's are:
1. Product ? The product is the physical product or service that it is offered to the consumer. Product decisions include aspects such as function, appearance, packaging, service, warranty etc.
2. Price ? The price is the amount the customer pays for a product. Pricing decisions take into account profit margins and the prices of competitors.
3. Place ? Place represents the location a product can be purchased. Place decisions are those associated with channels of distribution that serve as a means for getting the product to the target customers.
4. Promotion ? Promotion represents all the communications that a marketer may use in the marketplace...
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