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A word and/or color meaning something in one country could mean something else in another country. Any company that trades with a foreign nation requires a marketing department that specializes internationally. International marketing can make or break a company depending on the marketing campaign. Barriers need to be eliminated between the countries that desire to import/export their goods company wants to sell. Research must be performed for languages, to ensure that your wording means the same in the foreign language. The other items that need to be considered would be; economics of that country, their culture, politics, legal requirements, segmentation, targeting, and the branding of your product regarding trade marks etc...
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