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Essay text:
For B2B sales, the salesperson is an integral component for the transaction
The demand for the B2B sales comes from the derive demand (link between consumers’ demand for a company’s output and its purchase of necessary inputs to manufacture or assemble particular output)
B2B Markets
Focus on: KEY BUSINESS CUSTOMERS rather than on ULTIMATE CONSUMER
Types of B2B Organizations:
Manufacturers/Producers
Buy raw materials, components, and parts that allow them to manufacture their own good
Must manage supply and demand chains closely
Resellers
Intermediaries that resell manufactures products with out significantly altering their form
Institutions
Hospitals, educational organizations, etc that purchase all kinds of goods and services...
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