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What were the major elements of its success?
Pentium was (and still is) the best-known brand name of all personal computer microprocessors. Intel started out at the end of the sixties and was the first to introduce a microchip with semi conductors. It was also Intel's Gordon Moore that predicted that the capacity of a chip would double every 18 months and it was Intel that did the just that almost ever since.
At the beginning of the 1990-?s Intel started a huge marketing campaign promoting it's Pentium as the number one chip for PCs in the growing market of home and business users, using their famous slogan "Intel inside" a step change from the former run-of-the-mill promotion campaigns of x86 chips ? that failed to achieve distinct brand recognition...
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