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Marketing is basically dealt with the problem of increasing or stimulating demand in terms of over supply. The use of the 4P's of the marketing concept, however, becomes the focal point of this objective. Marketing focuses on the defining the firm's goals, recognized the important market, and understand the needs and desires of the customers. A firms, at the same time, might be hampered with the problem of customer mix and marketing mix decision.
Demarketing can be used as a device to decrease or reduce total demand, or types of demand and uses in relation to a particular stage of supply. Once a firm acknowledges that demarketing is a must, then all the marketing approaches can be applied...
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