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Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.
Kudler Fine Foods has a Survey in place that they have been using for the past two years know. The survey is an example of primary data which is information which is newly collected (Kerin et al, 2006). This is very helpful information because the surveys contain information about the customer’s opinion of the store, the products it offers, prices and customer service...
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