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Using his advertising background, Patterson has turned his name as an author into a well-known brand.
Patterson built his empire by finding a successful method and using it consistently. Each of his books is written in his signature style – short chapters, minimally descriptive text, and suspenseful endings – and Patterson relies on designated readers to critique his works-in-progress to ensure that optimal books are produced. As a result, readers trust that Patterson’s books will meet their expectations.
There are many channels through which books are distributed. For best-seller fiction, the top three channels are mass merchandisers and price clubs, large-chain bookstores, and book clubs, selling 34%, 25%, and 20% of unit sales, respectively...
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Common topics in this essay:
- Impact of Advertisements to Consumers in Buying
- James Patterson: A Great American Writer
- Consumers In Society
- Consumers Purchasing On Credit
- Effects Of Inflation On Consumers
- Marketing James Patterson Books
- Marketing James Patterson
- Marketing to Children Consumers
- Why Do Consumers Like To Engage In Conspicuous Consumption? What Are The Marketing Implications?
- a consumers report
- James Patterson thesis
- How the Marketing World Negatively Affects Consumers through Advertisement
- Male Consumers
- Consumers Cut Health Spending
- will consumers pay more for ethically produced goods
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