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Essay Details:
Essay text:
market research
2. Producing a product that meets customers needs
3. Calculating the price that meets customer demand
4. Producing the right quantities to supply customer demand
5. Promoting the product to the customer
6. Distributing the product to the place where it is convenient
for the customer to buy it
3.2 Marketing objectives
* A definition of objectives, as described by GCSE Business Studies
for AQA Jenkins & Hamman - “Statements of the goals that a company
wishes to achieve in a given time.”
* A definition of marketing objectives, this time described by GCSE
Business Studies – Wallace & Wallace – “The main objectives of the
marketing department...
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