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This is generally used in the initial stages of planning to decide if a certain area will even be profitable to market in.
Political Factors: Depending on the political group of the area there may be bans on certain advertising or activities. Certain businesses may be supported more by specific political groups. For example a gun shop may flop in a more democratic area but be a huge success in a primary republican area. You could compare say, Texas and Massachusetts. In Republican Texas the gun ownership percentage is much, much higher then in Democratic Massachusetts.
Economic Factors: This includes things like interest rates, exchange rates, government policies on taxation and spending, among other things...
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