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Is the marketing campaign for the ?Yorkie' chocolate bar, which states "It's not for girls" ethical? Is it ethical for a life insurance company to show a family distraught by the death of a loved one on a television advert, in order to frighten people into buying life insurance from them? Things like this needs to be considered when marketing a firm's product of service.
If promotion is deemed unethical then it can sometimes be banned from use. For example, recently there was debate over whether or not unhealthy food should be allowed to be promoted on children's television. Labour MP Debra Shipley said "Advertisements which promote food and drink high in fat, salt and sugar should be banned from children's television"...
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