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Emotions are different in regards to purchasing for oneself and purchasing for another business, therefore marketing techniques for each need to reflect that difference. While B2B focuses on the relationship aspect of the business, B2C focuses more on the actual sale of the product, and that is why emotions will be different for each of those types of purchases. It is important to know that "[a]lthough the marketing programs are the same for each type of business (events, direct marketing, internet marketing, advertising, public relations, word of mouth, and alliances), how they are executed, what they say, and the outcome of the marketing activities differ" (Marketing, 2009)...
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Common topics in this essay:
- Analysing different examples of a marketing orientated businesses in the 21st century
- b2b vs b2c marketing differences
- Comparison of Supply Chain for B2B Sites and B2C Sites
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