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An internet business owner needs to be able to determine how to best reach the customers and supply what the customers with what they want just like a traditional ?brick and mortar' operation does.
The terms B2B and B2C were created to differentiate Internet commerce businesses that sell primarily to consumers those businesses that sell primarily to other businesses. The terms definitions have expanded to refer to any business who sells primarily to the customer (B2C) or to other businesses (B2B), both online and offline. Even though the marketing programs are the same for each type of business, the outcome of the marketing activities are different...
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