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According to American Marketing Association, ?°marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders?±. (Kotler 3) Marketing is almost everything.
Marketing plays an important role in each corporation. What a business needs to do is to create customers and satisfy their needs. Management is responsible for control, oversee, and allocate the resource and whole process; however, management can not work without marketing. Marketing is the basic but core function of a business...
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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