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Unless a business is satisfying its customer’s needs it cannot be successful. It is not enough to produce a quality product or service for a business. Although the idea is to create a product or service that “sells itself,” the product or service must create some customer satisfaction. Customer satisfaction can only be achieved if economic utility can be taken from the product or service. An effective marketing campaign will form the backbone of any successful business or organization.
In the business world one example of successful marketing is the organic industry. According to the Agricultural Marketing Research Center (2006) organics have grown at a rate of nearly 20 percent per year for the last seven years and industry experts are forecasting continued growth...
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