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Essay text:
In today’s paper one will look at two different definitions of marketing, the importance of marketing within an organization and three examples of marketing in the business world.
First let’s look at definitions of marketing. Marketing is defined as the “Means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service”. www.preemptinc.com/definitions.html (n.d). The second definition of marketing is a “process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers”...
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