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Essay text:
Where as marketing use
to be a very simple concept, the expansion of business, competition and development of
new technology through the years, in particularly over the past decade has added a level
of complexity to the original design of marketing strategies. (Armstrong / Kotler 2005)
Today marketing involves more of an affiliation with a company's customers and the
administration of those affiliations than it ever has before. (Armstrong / Kotler 2005)
Businesses that find a successful way to develop and control their customer associations
are more likely to be profitable in the long run...
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