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Place is the companies activities that make the product available to target consumers. Granted, this will determine whether you will market direct using agents or distributors. Product means the goods and services combination the company offers to target markets. This tactic determines whether the product will be sold individually, or part of a bundle, or in bulk. Promotion means acivities that communicate the merits of the product and persuade target customers to buy it. In other words, this means advertising, personal selling, sales promotion, and public relations. An effective marketing program blends all marketing mixed elements into a coordinated program devised with the companies marketing objectives by administering value to customers...
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