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Essay text:
The trip to this final report where we present our proposal for strategy wasn't really opened-and-shut. But at least we had the chance to work about a company that makes enormous efforts to distinguish from its competitors by introducing the concept of a full package service with the goal which stands for "satisfying all your senses” '" "touch, smell, sight, sound, taste”.
As a preface of our proposal for the marketing communication plan we analysed the current position of MyWay Catering on the Macedonian market. The reason behind was to get to the point where we can figure out the weaknesses of the company existing strategy and decide what improvements are necessary and what innovations are obligatory...
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