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Essay text:
Qtel.
Competition with Vodafone has triggered the attention of Qtel to push harder in the marketing, promotion and media reach campaigns in order to take hold of as much possible the attention, and hence induce sales to the maximum achievable before the new service provider giant is ready to deploy its network.
An effective marketing communication process nowadays in Qatar is to be able to create the right message and deliver it to the right prospect at the right time, using the right media. Although this may sound simple, in a “yet to be competitive environment” with increasingly similar products and services, proliferation of media options, and complexity in segmenting audiences, it is very difficult to get all the elements of the communications process right especially in a market that lacks local exposure and has an outstanding international spotlight...
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