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They tend to shop in the evenings and on weekends due to their busy schedules. They tend to swap stores which they shop in due to convenience. This happens due to the time constraints but still earning an income they are less likely to be price conscious. The working women are more likely to purchase convenience foods and products and they tend to be brand and store loyal.
In this current society women have different material (clothing) needs to the stay at home women versus the working women.
Males are now also more involved in purchasing household products. Some men now do their shopping via the internet rather than physically enter the stores...
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