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It also comments the implications of the problems in terms of management, the marketing mix, and competition in further detail.
Formulation and evaluation of alternatives are then described in detail including listing both advantages and disadvantages for each issue. The most viable alternative is finally selected. In conclusion, Cisco is advised to keep focus on both markets in China and India. Also, a brief implementation plan is provided for further actions. Cisco will be able to gain market share and to maintain its market position as the innovative leader in the network equipment industry...
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