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Children, teens, athletes, women, etc.); clothing and accessories
Price
? A competitively priced product that has a variety of price ranges that everyone can afford respectively ($300 - $800)
Promotion
? Hold events at local and major ski resorts all around the world
? provide incentives such as discount coupons or buy one get one free alternatives Advertise with celebrities
? Special discounts for long term customers
Place
? Stores
? Ski Resorts
? Schools in areas where snow is available during the season
? Specialty stores,
? National chains
4) The image of snowboarding will be affected if more skiers or older participants take up the sport because:
? More revenue from skiers
? Stimulate innovation due to a new client base
? Snowboarding might not be considered edgy enough (older participants)
? Profits continue to grow or level off due to baby boomers
? Reputable due to long term customers
? May shift from an older audience to a much younger one (15...
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