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Marketing Case Analysis 3

Marketing Case Analysis

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Title: Marketing Case Analysis

Essay Details:

Subject: Business

Author: Adam L

Date: November 17, 2015

Level: University

Grade: A

Length: 8 / 2346

Essay text:

is a successful manufacturer of industrial cutting tools in an industry where every company is intensely devoted and competitive. The cutting tools provided by QCT have been labeled as top-quality products and QCT has been successful in the past when competing with OEM cutting tools as well as with imported foreign cutting tools. Currently, QCT uses National Mill Supplies, Inc. (NMS) as their main channel of distribution which accounts for 90 percent of QCT’s sales. However, QCT and NMS are losing sales due to a lack of product specialization and knowledge in the NMS workforce. Problems at QCT With the industry introducing new products and means of conducting business, QCT is faced with several problems...

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