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Marketing Case Analysis 1

Marketing Case Analysis

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Title: Marketing Case Analysis

Essay Details:

Subject: Business

Author: Eugene K

Date: June 20, 2015

Level: University

Grade: A

Length: 9 / 2458

Essay text:

The cutting tools provided by QCT have been labeled as top-quality product(s). QCT has been successful in the past when competing with OEM cutting tools along with imported foreign cutting tools. Currently QCT uses National Mill Supplies, Inc. (NMS) as their main channel of distribution. NMS accounts for 90 percent of QCT’s sales. However, QCT and NMS are loosing sales due to a lack of product specialization and knowledge. The industry is becoming more complex and the market is maturing while other markets are emerging with new styles of tools. However, with the industry introducing new products and means of conducting business, QCT is faced with several problems...

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