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This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.
Marketing Orientated
My research is on the company Cadbury's that makes chocolate. The company does put the customers first making them marketing orientated but mainly to younger customers by making their products affordable and appealing to children.
Cadbury's research on what types of chocolate they can make to satisfy their customers resulting in a company with multiple products from a standard chocolate bar to Easter eggs and ice cream to cakes targeting a wide range of customer needs in food products...
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