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This is illustrated in their firm supporter of Amnesty International in their fight for ethical human rights practices in the garment manufacture industry.
MARKETING
Nudie’s main objective will be to increase market share in men’s jeans amongst its competitors and increase specialist retailer distribution globally. This will not require mass marketing, but rather a more specialised and centralised approach. Nudie Jeans are really the “naked truth about denim” and there is nothing more that consumers appreciate more than honesty. This is why honesty, quality and responsibility are the principles our marketing plan are based upon...
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