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The different part of a brand that differentiates from the competitors is called Brand Element. It is very important to distinguish Brands and products, "a product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or a want" (Kotler). So the brand is something you use to differentiate from the competitors. From a customers view brand is a perception about a product, service or company, which promises to meet certain criteria's for the customers when they buy it.
A brand is very valuable and creates value through differentiation and is a platform form enhanced pricing, which can give you higher margins...
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Common topics in this essay:
- Evaluate the importance of branding, and brand loyalty, to successful marketing.
- Examining The Impact Of Product Attributes On Perception Towards Brand Product
- Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?
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- Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives
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