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There is also a market segment for low cost beers with high alcohol content. The perceptual map also shows that there are potential business opportunities for premium beers with low alcohol content.
The report also provides a high level summary of how beer companies can incorporate perceptual maps when devising their marketing strategy and implications that a perceptual map has for marketing managers. Perceptual maps can be used by marketing managers to determine where consumer’s view their brand of beer to be positioned relative to its competitors. It is a useful tool to identify direct competitors and potential niche opportunities...
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Common topics in this essay:
- Beer
- (CASES STUDY Odoul's) What Beer Drinkers Drink When They're Not Drinking Beer
- Beer Industry Marketing Analysis
- beer companies' annual report
- Marketing Beer
- Report On Tiger Beer
- Beer
- beer
- Beer
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- Beer: The Production
- LIGHT BEER vs. FULL FLAVOR BEER
- Beer Brewing
- Beer
- German Beer
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