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Additionally, this paper will seek to explore the differences between these to marketing platforms and give examples of each.
A primary similarity
Whether undertaking a B2C or B2B marketing campaign, a company first needs to determine who its customer is; is the customer a company with varied, high volume needs; or an individual who purchases only occasionally or on impulse. Is the customer a company with supply deadlines and customers of their own to whom they answer; or is the customer a parent with a deadline for getting a certain piece of sporting equipment for their child? The motivation behind the purchases and the emotional involvement of the purchaser can vary dramatically between B2B and B2C transactions...
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