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This could come in the form of training, consulting or actual products. The marketing plan would vary based on the product or service sold; however, the goal of the marketing would be to increase efficiency, productivity and overall profitability. Often, B2B organizations work diligently to build a relationship and report with clients as part of their marketing strategy. This relationship can often be the deciding factor when partnerships are made.
Another interesting aspect about B2B marketing is the eye catching advertising that one may find with B2C organizations are absent. For instance, B2C websites hope to capture their clientele's attention in a similar manner to a retail store...
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