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Com). In addition, Keebler made the decision to purse an instant messaging program based on three factors: the increasing popularity of instant messaging, the need for a cost effective way to add frequency to the company's traditional marketing communications, and the need to prepare the company for online marketing tools (such as e-mail, becoming ineffective). Through advanced programming, RecipeBuddle is able to instantly recognize and respond appropriately to requests as chicken, no garlic. Furthermore, RecipeBuddle is able to instantly recognize and respond appropriately to person's mood , for example comfort food if a person is "sad " or more challenging recipes for adventurous individual (Keebler Recipe Tool...
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