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Essay Details:
Essay text:
The introduction of the iMac in 1998 and the iPod in 2001, along with innovative advertising, changed many consumers' opinions (Wikipedia, 2006). This paper will focus on a marketing audit of the Apple iPod.
Action plan
Topic choice ? September 30, 2006
Gathering of data ? October 3, 2006 ? October 31, 2006
Analysis of data ? November 1, 2006 ? November 3, 2006
Write up of audit ? November 4, 2006
Submission of audit ? November 5, 2006
Key resources
Apple.com
University of Phoenix library
Articles on Internet which discuss the marketing of the iPod
Areas to research and discuss
First, the marketing audit will present research on environmental aspects...
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Common topics in this essay:
- Apple Computer, Inc. Company Report
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- With Microsoft and PC's dominating a large majority of the computer market (an estimated 90%), what has allowed Apple/Macintosh to survive and expand as a business?
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