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1). This marketing audit will focus primarily on the DNA microarray business, which is nested within the Life Sciences section of the Bio-Analytical Measurement Solutions division. As described by Agilent, a microarray is “a glass slide holding thousands of bits of genetic material used to analyze the processes of life. The category also includes scanning instruments for reading microarrays, chemical reagents, data analysis software and instruments for checking the quality of genetic material used in this type of analysis.“ I have chosen to profile this particular strategic unit because I currently consult for Agilent’s microarray business and their service providers...
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