Marketing Audit

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Title: Marketing Audit

Essay Details:

Subject: Business

Author: Steven T

Date: January 21, 2013

Level: University

Grade: B

Length: 16 / 4537

Essay text:

The revenue obtained from data services can help offset the slow industry wide growth. This will enable AT&T Wireless to extract more money from their customers on a monthly basis. The lucrative youth market is more inclined to try text messaging, downloadable ringtones and the wireless web. Increase promotions geared toward the teenage market since they influence their parents purchasing decisions. Teenagers want to be fashionable and stay connected to their friends in ways other than and in addition to voice communication while having entertaining games all on their mobile phones. Exploit their youthfulness and research and modify products to adjust with what they value as they enter the young adult market...

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