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Kathy will need to evaluate carefully the marketing methods to launch the new catering business, assess the relative value of the market research, and identify the components of the marketing mix for KFF’s new catering service (product, place, price, promotion). She will need to determine the products KFF should offer and how the company will determine the price structure compared to other catering companies in the area. In terms of a catering service, term place will be explained. Kathy will decide how KFF will promote the catering service and how KFF’s target market affects the use of technology...
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