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If anyone is going to buy these products or services, some type of advertising must be used to catch the consumer's attention. The place is defined as where the consumers can purchase the products or services they wish to buy, which should be convenient for the consumer. According Teich (2005), "The overall purpose of marketing communication is to sell something (p. 9). The basic ideas behind all marketing positions is trying to find out what will sell, why it sells, who to sell it to, and what price to sell it.
Creativity is an important characteristic of those in the marketing field. "Creativity and the formation of ideas remain a mystery ? a combination of knowledge and imagination that can be neither learned nor predicted...
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