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HMV) who are consistently offering CD and DVD bargains (e.g. 5 CD's for ?20).
- The business cycle - currently Apple is enjoying the upper turning peak of the business cycle however this could easily be a future threat when a slowdown in the pace of economic activity happens.
4. Apples Current Market Position and the Products and Services it Offers
Apple Computers have a worldwide PC market share of 2.2% and 6.1% share in the US. In the business arena Apple products are mainly used by the photographic, music, publishing and graphic world. The main reason being is that Apple computers were at the forefront of technology during the 80's and were the only company who were able to offer reliable dedicated graphic hungry computers which catered for the media world, and this is still the case today...
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